It is great to be recognized. Hunters Nightclubs was
recently given kudos for our customer service pledge called “Our Promise” found
on our website. Cima Insight, a branding company wrote a very complimentary
blog about our efforts to establish a standard of service in the nightclub and
bar business. You can find it at www.cimainsight.com.
But in case you can’t visit the site, here it is below. Thank you Cima Insight! -Mark Hunter
When it comes to selecting a local bar to spend an evening enjoying a
few drinks with friends, it’s doubtful that your decision is based on how
regularly the draft beer system is cleansed, how open their management is to
your feedback, or whether they have a doorman who will open the door for you
with a smile on his or her face.
Granted, we don’t want to patronize a tavern with skunky beer,
disinterested management or ill-tempered door staff, but we simply assume these
standards are in place and enforced. Unfortunately, that belief is as wrong as
dwarf tossing and chocolate martinis.
So imagine my surprise when I stumbled upon one bar’s public
announcement of their service standards. While there was nothing truly
surprising about the quality and service they promised, having service
standards and making them public, illustrated three things to me:
· Quality service is important to them.
· Their staff knows what is expected of them.
· They will do whatever it takes to make me a regular patron.
Although a bar depends on loyal customers just like any other business,
we often reserve the need for service standards for more professional businesses.
Sadly, too many businesses operate with unwritten, implied and assumed service
standards. And if management can’t identify their service standards, it’s
doubtful that those responsible for their delivery can either. And, if they
don’t know what to deliver, then you can bet they don’t deliver it
consistently. So we salute this establishment who set the “bar” on quality
service standards.
Need help facilitating the creation and implementation of service
standards for your business? Contact CIMA Insight!
